How to Change Business Name in Utah

Changing a business name can be a daunting task, but sometimes it is a necessary step that a business needs to take to update its brand identity, avoid confusion, or address legal issues. If you are a business owner in Utah and want to change your business name, you need to follow a specific process and comply with the laws and regulations set forth by the Utah government. In this article, we will discuss the step-by-step process of changing a business name in Utah and provide you with all the information you need to make it happen.

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Step 1: Choose a New Business Name

Before you start the legal process of changing your business name, you need to choose a new name that represents your business and complies with the naming rules in Utah. According to the Utah Division of Corporations and Commercial Code, a business name must not be identical or closely similar to any existing business name or trademark. You can check the availability of your proposed business name by searching the Utah Business Search Portal, which is a free online database of all registered Utah businesses and trademarks.

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Once you have chosen a new name, you need to register it as a DBA with the Utah Division of Corporations and Commercial Code.

Step 2: Register the New Business Name as a DBA

A DBA, or "Doing Business As," is a registration that allows a business to legally operate under a name different from its legal name. In Utah, all DBAs are registered with the Utah Division of Corporations and Commercial Code. To register your new business name as a DBA, you need to follow these steps:

1. Go to the Utah Division of Corporations and Commercial Code website and download the "Registration of Business Name" form.

2. Fill out the form with your new business name, your existing business name, your business address, and other pertinent information.

3. Pay the $22 filing fee online using your credit/debit card.

4. Submit the completed form and payment to the Utah Division of Corporations and Commercial Code.

5. Once your registration is approved, your new business name will be registered as a DBA, and you can legally operate under the new name.

It is important to note that registering a DBA does not form a new legal entity or protect your business name from being used by others. To protect your business name, you may need to obtain a trademark registration.

Step 3: Update Your Business Name with the Utah State Tax Commission

As a business owner, you are required to file taxes with the Utah State Tax Commission and renew your business license annually. To update your business name with the Utah State Tax Commission, you need to follow these steps:

1. Go to the Utah State Tax Commission website and log in to your business account.

2. Click on the "Modify Business Information" tab and then click on "Edit My Business Information."

3. Update your business name in the "Business Name" field and click "Submit."

4. Follow any additional instructions provided by the Utah State Tax Commission to complete the process.

Step 4: Notify Your Customers and Vendors

Once you have legally changed your business name with the Utah government agencies, you need to notify your customers, vendors, and other business partners about the name change. This can be done through email, postal mail, social media, or your business website. You should also update your business cards, letterheads, brochures, and other marketing materials to reflect your new business name.

Changing your business name can be a complicated process, but by following the above steps, you can make the process smoother and more efficient. Remember, before you change your business name, consult with a legal professional and assess the potential repercussions of the name change on your brand identity, trademark rights, and customer trust. A name change can be an excellent opportunity to rebrand your business and grow your customer base, but it should be done with careful consideration and planning. Good luck!

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